Ibex: the challenge of shooting underwear

I had the (very fun!) challenge of creating lifestyle content for Ibex’s women’s underwear. It was key to shoot the underwear in a way that felt authentic, not too sexy, and of course—tasteful. I wanted real context for the shoot, so we hiked to high alpine lake for a dip! It was a chilly summer day, but Maura and Tarika showed nothing but smiles and grace.